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Advisory Shares

Practice — Equity & ESOPs

Advisory shares for mentors, consultants, and board members.

Bring on high-level advisors without paying a large cash salary — give equity in exchange for expertise and time. Because advisors aren't full-time employees, the process differs from a standard ESOP.

Quick answer

Advisory shares are equity given to external mentors and consultants, structured with milestone-based vesting — not the longer time-based vesting used for employee ESOPs. In India, these are structured either as Sweat Equity or through a direct Advisory Agreement coupled with share issuance. A well-drafted agreement, cliff, and termination clause are the difference between a fair deal and a costly mistake.

Understanding the tool

Advisory shares or ESOP — they serve different people.

Both involve giving away equity, but they serve very different purposes and different recipients.

Feature Advisory Shares ESOP
Recipient External mentors, consultants, or board members Full-time employees of the company
Vesting Usually shorter (1–2 years) or milestone-based Longer (usually 3–4 years) to encourage retention
Role Strategic advice, networking, or specialised know-how Day-to-day operations and execution
Legal route Advisory Agreement plus share issuance Formal ESOP pool and scheme
The clauses that protect you

Three terms that make or break the agreement.

We ensure you don't give away too much control, and that the advisor actually delivers value before their shares vest.

The Cliff

A period (e.g., 3 or 6 months) the advisor must complete before any shares start vesting — protects you from advisors who disengage early.

Acceleration

What happens to their shares if you sell the company before they are fully vested — a clause every acquirer's counsel will ask about.

Termination

If the advisor stops helping, you need the right to claw back or stop any future vesting immediately — non-negotiable in every agreement we draft.

Typical timeline

Usually 1 week to have the contract signed and locked in.

Drafting the agreement 3–5 days Advisory Agreement + vesting schedule
Board approvals 2 days Resolution authorising the arrangement
Total time ~1 week Contract signed and process locked in
How we structure this for you

The four steps we handle.

01

The advisory agreement

Our lawyers draft a clear contract defining what the advisor will actually do — e.g., "intro to 5 investors" or "monthly strategy calls" — so expectations are unambiguous on both sides.

02

The vesting schedule

We set up milestone-based vesting, so the advisor only gets shares once they hit specific goals, rather than all at once.

03

Valuation & tax

We help you understand the tax impact for both the advisor (perquisite tax) and the company.

04

Issuance

We handle the board resolutions and ROC filings to officially issue the shares once vesting conditions are met.

Frequently asked questions

Common questions about advisory shares.

Can an advisor receive shares without any vesting conditions?

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It's possible, but not recommended. Without a cliff and milestone-based vesting, you risk giving away equity to an advisor who disengages after the first few months. We build these protections into every agreement.

Are advisory shares the same as sweat equity?

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Not quite — they're often structured using the Sweat Equity route legally, but advisory shares specifically target external mentors and consultants, with shorter or milestone-based vesting, rather than the mandatory 3-year lock-in that applies to sweat equity for know-how contribution.

What happens if we want to end the advisory relationship early?

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A well-drafted termination clause gives the company the right to stop any future vesting immediately. Shares already vested typically remain with the advisor, but nothing further accrues after termination.

How much equity is typical for an advisor?

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This varies widely based on the advisor's involvement and value — from a small fraction of a percent for occasional guidance, to a more meaningful stake for advisors deeply embedded in fundraising or strategy. We can benchmark this against comparable arrangements during your consultation.

Do advisory shares need board approval?

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Yes. A board resolution is required to authorise the arrangement, and the shares are formally issued and filed with the ROC once vesting conditions are met.

Ready to bring on an advisor?

Schedule a no-obligation discovery call. We'll draft an agreement that protects your equity and sets clear expectations.

Schedule a consultation Write to rohit@krprassociates.com
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